The 90-Day Launch Planning Toolkit is a structured planning system for early-stage founders launching physical products. It helps you understand your real costs, validate your margins, and plan your launch before expensive mistakes happen — designed to be simple enough to follow without overloading your day-to-day.
This system walks you through three phases:
Month 1
Brand clarity before commitment
Month 2
Product definition and cost exploration
Month 3
Execution and controlled launch planning
5 PDFs (24 pages) and 3 Google Sheets with 8 tabs.
Spreadsheets
Financial Model Starter (Google Sheet) Enter your costs and the model builds your unit economics, break-even point, and full startup budget across three tabs. Know your numbers before you commit to anything.
Vendor Evaluation Sheet (Google Sheet) Two tabs — one for manufacturers and packaging suppliers, one for creative services. Compare options side by side so every sourcing decision has a paper trail.
Post-Launch 90-Day Execution Tracker (Google Sheet) Your launch timeline, inventory levels with reorder alerts, and marketing rhythm all in one place. Built so your first 90 days don't become reactive.
PDFs & Framework
90-Day Product Launch Planning System (PDF) A 15-page framework organized across three months — clarity before commitment, product and cost exploration, then execution. The backbone of the toolkit.
Month-by-Month Worksheets (3 PDFs) Three guided worksheets, one per month. Work through your customer, pricing, manufacturers, costs, brand, and launch plan in the order that actually matters.
Launch Readiness Checklist (PDF) Confirm packaging, compliance, pricing, and operations are locked before you place your production order. The last thing you do before you spend real money.
Define your first SKU strategically
Understand MOQs and production realities
Know your real cost per unit — including freight, labels, storage, and waste
Validate margins before ordering inventory
Vet suppliers before you're dependent on one
Prevent premature spending
This is not a course or a coaching program. It is a structured operational system.
Designed for founders launching skincare, beauty, wellness, and other physical product brands.
Ordering packaging
Placing ingredient orders
Committing to a manufacturer
Finalizing product pricing
The 90-Day Launch Planning Toolkit is a structured planning system for early-stage founders launching physical products. It helps you understand your real costs, validate your margins, and plan your launch before expensive mistakes happen — designed to be simple enough to follow without overloading your day-to-day.
This system walks you through three phases:
Month 1
Brand clarity before commitment
Month 2
Product definition and cost exploration
Month 3
Execution and controlled launch planning
5 PDFs (24 pages) and 3 Google Sheets with 8 tabs.
Spreadsheets
Financial Model Starter (Google Sheet) Enter your costs and the model builds your unit economics, break-even point, and full startup budget across three tabs. Know your numbers before you commit to anything.
Vendor Evaluation Sheet (Google Sheet) Two tabs — one for manufacturers and packaging suppliers, one for creative services. Compare options side by side so every sourcing decision has a paper trail.
Post-Launch 90-Day Execution Tracker (Google Sheet) Your launch timeline, inventory levels with reorder alerts, and marketing rhythm all in one place. Built so your first 90 days don't become reactive.
PDFs & Framework
90-Day Product Launch Planning System (PDF) A 15-page framework organized across three months — clarity before commitment, product and cost exploration, then execution. The backbone of the toolkit.
Month-by-Month Worksheets (3 PDFs) Three guided worksheets, one per month. Work through your customer, pricing, manufacturers, costs, brand, and launch plan in the order that actually matters.
Launch Readiness Checklist (PDF) Confirm packaging, compliance, pricing, and operations are locked before you place your production order. The last thing you do before you spend real money.
Define your first SKU strategically
Understand MOQs and production realities
Know your real cost per unit — including freight, labels, storage, and waste
Validate margins before ordering inventory
Vet suppliers before you're dependent on one
Prevent premature spending
This is not a course or a coaching program. It is a structured operational system.
Designed for founders launching skincare, beauty, wellness, and other physical product brands.
Ordering packaging
Placing ingredient orders
Committing to a manufacturer
Finalizing product pricing
